Advertising Archives

Feb25
Privacy Guidelines in Advertising
The Interactive Advertising Bureau (IAB) announced in February 2008 the release of interactive advertising privacy guidelines to ensure users' control over the use of personal information by interactive media and advertisers while delivering relevant marketing communications. ...
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Nov10
Dealer Concessions/Contests
The following is not meant to be legal advice.According to NASD rules, asset allocation accounts are not fund specific products.  They are actually broker-dealer products.  There is not only one fund in the program.  The distributor (underwriter) can sponsor sales... Continue Reading
Nov 3
Behavioral Targeting
Those attorneys working in advertising might be interested to know that on November 1, 2007, the IAB announced that it testified at the Federal Trade Commission’s hearings on behavioral targeting.   The presentation stated that advertising is the economic foundation... Continue Reading
Aug21
Credit Cards 101
The following is not meant to be legal advice.  On VISA.com, there is some advice on what to look for in a credit card.  For those legal professionals looking to get a credit card for business, they may be interested... Continue Reading
Nov 2
California Solicitations
Some documents have been circulating appear to be official forms or communications from the California Secretary of State but, in fact, are not. These documents have titles such as "Annual Minutes Compliance Notice," “Annual Minutes Disclosure Statement,” and "Directors, Shareholders... Continue Reading
Sep22
Public Relations for Legal Organizations
On September 21, 2006, Keith Kamisugi, a consultant on public relations for legal organizations, spoke in San Francisco, CA on marketing tools that resulted in business development for solo and small firm practitioners. He indicated that branding involved choices on... Continue Reading
 


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