Venture capital firm Kleiner Perkins Caufield & Byers also got into the Apple picture by launching a $100 million "iFund" to help finance the development of software for the iPhone.
Apple’s announcement is another example of businesses these days getting their customers involved in the building of products and the raising of ideas for services. SuccessFactors, Inc.’s recent 10K writes about the IdeaFactory which is about the company working together with its customers to come up with new products and features. FaceBook and Google open up their APIs in order for others to build on their platforms.
Attorneys might learn from these announcements to be more grateful for the customer. Sometimes busy attorneys under serve their customers by not returning phone calls, or responding to work untimely with the excuse that they have too much work, but when the work softens, they might wish they remembered all along that every business is about customer service.
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