Besides Nicole Wong who spoke on behalf of Google at the November 1- 2, 2007 town hall by the Federal Trade Commission on behavioral targeting online, Chris Kelly, chief privacy officer and head of global public policy, at Facebook, also discussed approaches to privacy by design.
Kelly used to work at Baker & McKenzie and was a frequent speaker on privacy laws at Baker & McKenzie briefings. Kelly spoke of Facebook’s approach, and noted that an important factor of the Network Advertising Initiative (NAI) principles. Reports on the event by Venable LLP indicated that Kelly said the NAI principles clearly distinguish between personally identifiable and non-personally identifiable information. Like AQuantive, a subsidiary of Microsoft Corp., and a founding member of NAI, Kelly spoke of Facebook as offering a social utility to share information with confirmed friends. Facebook offers real-time user control, with privacy settings that do not reveal profiles to the world like other social networking sites such as Friendster.
With Facebook, users share as much or as little information as they chose similar to Flickr which allows people to hide their photos from the public, and allow only friends to view them.
Kelly said the end result was consumer empowerment, giving users control and access to information they want to share. Kelly also discussed security measures.
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