Those attorneys working in advertising might be interested to know that on
The presentation stated that advertising is the economic foundation underlying the dynamics. The presentation discussed the Interactive Era. This era is known as the Interactive Era because of video, social networking, cell phones.
With interactive media, companies are becoming more productive in making sure that their advertising targets those who are interested in buying. This is unlike the old days where a company would put up a billboard not knowing who will read the sign, or who will act upon the sign. This is unlike the days where companies buy ads in the newspapers that are for the general readers, not knowing who will read the ads.
With the Internet, there are mathematical and technological tools that enable the analysis of data to detect patterns in peoples’ interests. For example, Alexis is a web site that indicates how many people traffic a web site. Optimization is becoming a career choice for some with computer science degrees.
Targeted ads are said to be beneficial for the consumers. There is issue on whether government regulation should support behavioral studies.
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