FeedBurner is yet another acquisition by Google. Google seems to be buying up all the major players in advertising, and it may be worrisome these days to be working in the advertising business these days because when acquisitions take place, they mean possible layoffs.
The FeedBurner acquisition comes before the close of the DoubleClick, Inc. acquisition. The DoubleClick, Inc. and Google combination is being reviewed by the antitrust regulators. It is a private company with 30 employees. It is focused on collecting information from blogs, podcasts, and news sites.
The rise of FeedBurner has been rapid with the popularity of RSS technology, blogging, and podcasting. FeedBurner is located in
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