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Jan27
TRUSTe Part II

On privacy seal programs, TRUSTe, founded 1997 offers several seal programs.  Besides the standard TRUSTe seal, there are Japan and EU seals.  Fees for the EU seal, which is recommended for Safe Harbor listing, depend on whether the licensee contracts for online ($1500 per brand) or offline and online ($9499 per brand) verifications.  Online verification means a self assessment approach, while offline verification means an outside compliance review.

 

TRUSTe also offers international translation services, a dispute resolution process for consumers, and periodic audits of the licensee to verify the licensee’s compliance with its privacy statement. 

 

 

The application process requires completing a privacy assessment, undergoing a web site audit and review, and agreeing to ongoing monitoring and dispute resolution.

 


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