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Jan21
TRUSTe Part I

Founded in 1997, the TRUSTe program licenses its seals to web sites that meet its privacy principles.  These principles are similar to the DOC’s Safe Harbor principles, and include:  a) disclosing what information is collected, b) disclosing how collected information will be used, c) disclosing who information may be shared with, d) providing opportunities for consumers to opt out of subsequent or third party use of information, e) setting precautions for security protection of information against loss, misuse, or alteration, and f) offering consumers access to their information and allowing them to correct inaccuracies.  By adhering to the principles, the licensee is able to display a TRUSTe seal to verify the licensee’s cooperation. 

 


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