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Jan31
AICPA WebTrust
Linda Chan January 31, 2007
Know More: Privacy 2.0, Privacy
The American Institute of Certified Public Accountants (“AICPA”) and the Canadian Institute of Chartered Accountants created AICPA WebTrust.  This seal program requires annual renewal.  Unlike other seal programs which may allow self assessments of whether the company is complying with its privacy statement, this seal program requires the participant to contract with a CPA to examine its site for transaction integrity, information protection, and business practices.  There are separate seals for privacy, security, processing integrity, availability, confidentiality, and consumer protection.  The fee is $1500 per seal.

 

Compared to TRUSTe, AICPA WebTrust does not have brand awareness.  TRUSTe is the oldest provider of privacy seal programs, and built momentum in early 1999 licensing seals to eBay, AOL, Microsoft, GeoCities, Netscape, Yahoo!, c/NET, IBM, Disney, Wired Digital.  At that same time, AICPA WebTrust only had 12 licensees.  Brand awareness will give users extra confidence or trust in web properties. 


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