Pitching to Venture Capitalist

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Oct13

Pitching to Venture Capitalist

Linda Chan

October 13, 2006

Know More: Technology 2.0, Technology

On October 11, 2006, Erik Straser, a partner of Mohr Davidow Ventures, spoke in Stanford, CA on how to pitch to a venture capital firm. He mentioned that in business, the investor looked for elegance and simplicity.

In presentations, the entrepreneur should be able to boil down its business into pitches of varying time lengths – 15 minutes, 30 minutes, 1 hour – and be able to recall those pitches depending on what the audience wanted to get out of the meeting.

The entrepreneur needed to show he/she could communicate with the press, recruit employees, speak with early customers, and meet with partners.
The entrepreneur needed to be able to get people excited about the company, and be able to tell the company’s story in different contexts, such as in a cocktail party, at a formal meeting.

In presentations, if the entrepreneur had an intellectual property strategy, mentioning whether the company had any patented technology meant a lot. The investor would also be interested in hearing if the company was able to grow its user base through viral marketing, the ability to leverage relationships and market products or services without any costs.

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