Public Relations for Legal Organizations

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Sep22

Public Relations for Legal Organizations

Linda Chan

September 22, 2006

Know More: Advertising 2.0, Advertising

On September 21, 2006, Keith Kamisugi, a consultant on public relations for legal organizations, spoke in San Francisco, CA on marketing tools that resulted in business development for solo and small firm practitioners.

He indicated that branding involved choices on name, logo, and domain name. He noted that if one was not sure about what logo to develop, one should initially forego having a logo because not having a logo was better than having a poor logo.

He mentioned that marketing online with a web site, blog, and email list were methods that generated business while saving money in advertising.
Other marketing tools included print collateral such as business cards and letterhead. Consistency and quality were factors to consider in print collateral.

Media relations could be developed through building relationships with journalists, writing newsletters for professional organizations, speaking to non-legal community groups, and networking with community groups.

Jane Kow of Jane Kow & Associates, a firm that specialized in employment law advice, human resources consulting, management training, EEO investigation services, interjected that she found clients through speaking at human resources organizations where she met human resource professionals at small organizations that did not have an in-house employment law attorney.

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1 Comments/Trackbacks

Thanks Linda. I've posted a PDF of the handout distributed that night on www.lawpr.org.

Posted by: Keith Kamisugi | September 24, 2006 10:02 PM | Permalink to Comment

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