Lessons on networking from John Kobora's San Francisco, CA visit. John Kobora is President & CEO of Big Brothers & Big Sisters.
Know what you are selling. What work do you want to do? Focus on the bottom line. What is the benefit to the employer? Build rapport by speaking the language of the people you are selling to. Have conversations with people.
Leads pipeline: Network to build relationships, not to ask for something. Find centers of influence (people who know many people and sources of information).
Follow up: Keep in touch to remain visible.
Introduction: Influence by knowing the competition and what advantages/disadvantages you have over them. Express motivation and fit. A resume is just an advertisement to help you communicate what you bring to the employer. Can you do the job? Do you want the job? Do you fit? Provide a portfolio (visual examples of what you have completed). Do not waste time asking questions that can be found on the web site.
Closing: Obtain an offer by asking for it.
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